Communication and Public Relations

1. Communication is defined as "any act by which one person gives to or receives from another person information about that person s needs, desires, perceptions, knowledge, or affective states".
2. Communication is the art of transmitting information, ideas and attitudes from one person to another.
3. Communication is the process of meaningful interaction among human beings .
4. Exchange of information, ideas, knowledge, sharing of experience between the sender and receiver through accepted code of symbols. Communication is shared feelings/shared understanding.
Characteristics of Communication
1 . Completeness .
2. Conciseness .
3. Clarity .
4. Correctness, and
5. Courtesy.

1. communication involves a mutual exchange of understanding and is the essence of the basic functions of business management, which include staffing, directing, planning, organizing and controlling.
2. Communication is necessary to effectively function, both inside an organization and when dealing with the outside world.

3. Motivation: Managers use communication to motivate workers to achieve peak performance. By clarifying the expectations of employees and providing incentives for meeting or exceeding expectations, communication can help companies reach specific objectives.
4. Control: A company uses communication as a way to maintain control over employees and their work environment. promotion.