Colors, fonts and page anatomy

Designing an effective website requires more than just gathering relevant information and posting it on the web. Like a good paper or research presentation, a quality web project demands as much attention to the selection, organization, and presentation of material as to the underlying research itself. Consider your audience and your goals. You should have a clear sense of who will be using your site and what kind of experience you are hoping to provide. What exactly are you trying to accomplish? Why is this important?
Plan your site on paper first. Strive for consistency. All the pages in your design should have a common feel: there should be consistency among backgrounds, color schemes, navigational tools, and tone of voice. This is especially important if you are dividing up your site s pages among several team members. Otherwise, your project will seem like two or three separate projects lumped together, rather than a single, unified whole. Provide a rich set of links within your site. Ideally, there should be multiple ways for your user to navigate your pages. You should consider including a prominent home link or icon on each page, a menu or table of contents, and highlighted links within textual material to related information elsewhere on the site.